2024
Umami De Vaal
Umami de Vaal is a luxury cabin retreat in Parys, South Africa, offering a serene escape surrounded by nature.
Brand Design
Photography
Know More
With this project, the goal was to bring Umami’s quiet luxury into the digital space
Inspiration
The brand design for Umami de Vaal was inspired by the quiet luxury of nature; where raw textures, soft earth tones, and tranquil moments come together. With elegant interiors, a private hot tub, and curated amenities, Umami is designed for those seeking rest and reconnection, just a short walk from the river and wildlife that roam freely across the estate.
The Challenge
Umami de Vaal was a new concept with no existing identity, assets, or visual direction, just a vision:
To create a premium, intimate escape in Parys that felt both luxurious and grounded in nature. With no existing assets, the challenge was to define everything from the ground up, from the logo to the tone of voice and customer experience. We also directed a custom shoot to capture the space, ensuring the brand felt immersive, exclusive, and true to its serene setting.
Solution
We developed a refined brand identity rooted in quiet luxury and natural beauty.
Combining bespoke photography with elegant design and intentional storytelling. To support the brand launch, we also created advertising assets that captured the experience and drove bookings across digital platforms.
Concept
A calming, nature-inspired brand.
One that evokes intimacy, warmth, and understated luxury, designed to make every guest feel like they’ve discovered a hidden escape.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How do you use AI in your projects?
08
Will you tell me if my idea sucks?
09
Do you only work with big brands?
2024
Umami De Vaal
Umami de Vaal is a luxury cabin retreat in Parys, South Africa, offering a serene escape surrounded by nature.
Brand Design
Photography
Know More
With this project, the goal was to bring Umami’s quiet luxury into the digital space
Inspiration
The brand design for Umami de Vaal was inspired by the quiet luxury of nature; where raw textures, soft earth tones, and tranquil moments come together. With elegant interiors, a private hot tub, and curated amenities, Umami is designed for those seeking rest and reconnection, just a short walk from the river and wildlife that roam freely across the estate.
The Challenge
Umami de Vaal was a new concept with no existing identity, assets, or visual direction, just a vision:
To create a premium, intimate escape in Parys that felt both luxurious and grounded in nature. With no existing assets, the challenge was to define everything from the ground up, from the logo to the tone of voice and customer experience. We also directed a custom shoot to capture the space, ensuring the brand felt immersive, exclusive, and true to its serene setting.
Solution
We developed a refined brand identity rooted in quiet luxury and natural beauty.
Combining bespoke photography with elegant design and intentional storytelling. To support the brand launch, we also created advertising assets that captured the experience and drove bookings across digital platforms.
Concept
A calming, nature-inspired brand.
One that evokes intimacy, warmth, and understated luxury, designed to make every guest feel like they’ve discovered a hidden escape.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How do you use AI in your projects?
08
Will you tell me if my idea sucks?
09
Do you only work with big brands?
2024
Umami De Vaal
Umami de Vaal is a luxury cabin retreat in Parys, South Africa, offering a serene escape surrounded by nature.
Brand Design
Photography
Know More
With this project, the goal was to bring Umami’s quiet luxury into the digital space
Inspiration
The brand design for Umami de Vaal was inspired by the quiet luxury of nature; where raw textures, soft earth tones, and tranquil moments come together. With elegant interiors, a private hot tub, and curated amenities, Umami is designed for those seeking rest and reconnection, just a short walk from the river and wildlife that roam freely across the estate.
The Challenge
Umami de Vaal was a new concept with no existing identity, assets, or visual direction, just a vision:
To create a premium, intimate escape in Parys that felt both luxurious and grounded in nature. With no existing assets, the challenge was to define everything from the ground up, from the logo to the tone of voice and customer experience. We also directed a custom shoot to capture the space, ensuring the brand felt immersive, exclusive, and true to its serene setting.
Solution
We developed a refined brand identity rooted in quiet luxury and natural beauty.
Combining bespoke photography with elegant design and intentional storytelling. To support the brand launch, we also created advertising assets that captured the experience and drove bookings across digital platforms.
Concept
A calming, nature-inspired brand.
One that evokes intimacy, warmth, and understated luxury, designed to make every guest feel like they’ve discovered a hidden escape.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How do you use AI in your projects?
Will you tell me if my idea sucks?
Do you only work with big brands?